Alvon Miller & WHOZFIRE Connect Indies Straight To Shady Records Camp

Sep 13
2 min read

Updated: Oct 2

Independent artists just watched the game shift in real time. On a recent episode of WHOZFIRE Live, host Kayo brought in special guest Alvon Miller — A&R and Marketing Director at Burn It Down Group, a powerhouse working alongside Shady Records and Goliath.

This wasn’t your everyday livestream. WHOZFIRE doesn’t just hit play on random submissions — every record that made it on air had already been curated, filtered, and handpicked from a flood of submissions that came in the days prior. The result? A lineup of independent artists so undeniable that it left an industry veteran speechless.

Alvon Miller didn’t just vibe with the music — he made moves. By the end of the night, six independent artists walked away with invitations to the Shady x Goliath Music Camp at Invite Only Studios in NYC. For them, this wasn’t exposure. This was access.

WHOZFIRE: The New A&R Heard Around The World

Here’s the bigger story: WHOZFIRE has become the new A&R pipeline. In an era where majors claim they’re watching TikTok for the next breakout, the truth is they’re watching WHOZFIRE. The platform has already proven it can surface the best of the best independent talent worldwide, package them for discovery, and put them directly in front of the people who can change their careers overnight.

This isn’t about roasting artists, chasing clout, or stacking fake numbers. WHOZFIRE is building a reputation as the most trusted filter in the game. When a record makes it past Kayo and the team, labels pay attention. Fans tune in not only for the live reactions but because they want to see artists actually win life-changing opportunities.

What’s happening feels like the perfect collision of 1998 rap media energy and 2025 internet speed. Raw, unfiltered, culture-first — but now supercharged with a direct line to real power players in the industry.

What This Means For Indie Artists

Every independent artist grinding in the studio, waiting for that one break, needs to understand this moment: there’s finally a platform that doesn’t just talk about opportunity — it creates it.

Kayo himself says it best: “Let’s make music great again and let’s reward artists who make great music.”

And the proof is already here. Six artists from one night of WHOZFIRE Live are headed into a Shady/Goliath music camp. Tomorrow, it could be you.